$100 Buys About 320 American Clicks at the Bid the Network Recommends. Launch the First Push Campaign So the Deposit Answers One Question

Why this pays

Buying mobile traffic starts with a deposit and ends with a campaign that either converts or teaches you something. Most first campaigns do neither, because the deposit is spent before the test is designed. The networks' own pages give three numbers that decide what a first campaign can find out.

Nobody on this page publishes what a click returns, because that depends on the offer you send it to. What the deposit buys is an answer to one question, and the play is to write the question down before the first click, then stop when it is answered rather than when the balance reads zero.

The play, in three lines

1. Pick one network by its door price, fund the minimum and not a cent more, and treat the whole sum as the cost of one test.
2. Build one push campaign field by field from PropellerAds' own manual: one geo, the recommended bid, a daily budget, frequency capping, a tracking macro in the target URL, up to eight creatives.
3. Write the sample size and the one question on a card, press Start, and read the moderation status tomorrow, not the traffic.

The path above walks every field. What follows is the reasoning behind each step and the numbers you quote from.

Where the money comes from

• The offer, not the network. The network sells clicks; the advertiser you send them to pays for the action. A $100 test is worth what it teaches about that pairing.
• Nothing back from the deposit. Zeropark says in writing that its first $200 is non-refundable; assume the same of every first deposit on this page, because none of the others promises otherwise.
• Volume and quality, together. Raising the bid ramps up both, in the network's own words. A bid at the floor buys the traffic nobody else wanted.

The pain you are selling the cure for

The media buyer's pain is the deposit that vanished into impressions with nothing learned: a campaign built on a guess at the bid, aimed at every geo, with no cap and no tracker, rejected once in moderation and relaunched in a hurry. Every field in the path is there to make the $100 answer one question, and every number in the table is there so the sample size is known before the launch.

Step one: the door price, by format

• The chart above is the shopping list. PopCash: a $5 minimum by PayPal, Paxum or wire, the cheapest flat figure here, with approval in under 1 hour on business days and up to 12 at weekends.
• PropellerAds: from $100, depending on payment method. Adsterra: $100 by card, PayPal or Paxum, with a $25 minimum daily and total budget on CPM and CPC campaigns. Clickadu: $100 on all methods, from a help article written in May 2022. MGID: $100, recommending $650 or more. RichAds: $150. Zeropark: a $200 minimum top-up, the first $200 non-refundable. ExoClick: 200 EUR or USD, prepayment only, published March 2022.
• TrafficStars, Adcash and Kadam publish no figure, and this page does not guess one.
• Push and pop are the formats a $100 deposit can test. Native is a different arithmetic, at the bottom of the page.

Step two: fund the minimum

• $100 at PropellerAds or $150 at RichAds, by whichever method carries the lowest minimum.
• The deposit is the cost of the test in step six, not a budget to be spent on impressions.

Step three: the campaign, field by field

• Name and an optional folder. Format Push Notifications; type Classic Push, shown to users who subscribed on a publisher's site, or In-Page Push, which needs no subscription and works on every platform including iOS and macOS.
• Pricing model: CPA Goal, Smart CPC, CPC or CPM. Target URL with the tracking macro your tracker needs.
• Frequency capping by clicks, or by impressions on CPM. User activity level. One geo for a first campaign; several fit, some with cities or states.
• The bid: the form shows the recommended and maximum bid, with a toggle that sets the recommended rate, and separate bids per geo. Daily and total budgets. Schedule by time zone and hours.
• Creatives: an image for mobile and desktop with a title and description, up to 8, with an auto-creatives option that reads your landing page. Tick the policy checkbox. Start, or save as a draft.

Step four: the bid, from the network's own page

• RichAds' floor is $0.003 CPC for push and in-page push, $0.015 for Telegram Mini Apps. Its recommended-bid page, read in 2026, put India at $0.013 recommended and $0.023 top bid, the United States at $0.31 and $0.55. The second chart above shows the gap: the floor is a hundredth of the recommended American bid.
• PropellerAds shows the same two numbers inside the form. Start at the recommended figure for your one geo.
• At $0.31 a click, $100 is about 320 American clicks; at $0.013, about 7,700 Indian ones. Write that number down before the launch. It is the size of your sample.

Step five: moderation

• Start sends the campaign to moderation. PropellerAds reviews campaigns manually, one by one, in chronological order, from a few minutes to a few hours, in some cases up to 24 hours. You choose at creation whether it starts automatically after approval or waits for you.
• A rejection shows its reason and the URL that caused the violation behind the question mark next to the status, and the campaign can be fixed and resubmitted. Every later change goes back through moderation, so batch your edits.

Step six: the test, as the network describes it

• The bid decides volume and quality together; raising it ramps up both.
• Low click-through rate means the creative, not the offer: launch more creatives, run several campaigns with identical settings as A/B tests, and expect to bid higher while CTR is low to keep volume.
• Low conversion rate means the landing page does not match the notification, or the flow is too long.
• Test every user activity level; they differ significantly in CTR, cost and volume. Start with the All group, then a campaign per group. On CPC campaigns a frequency cap of 1 per 5 or 3 per 24 impressions is what the network recommends to scale clicks.
• Decide before launch which of those questions the deposit is buying an answer to, and stop when it has answered it.

Native, where the minimum deposit is not the entry price

The third chart above is why native waits. MGID's minimum deposit is $100, its own page recommends $650 or more, its recommended test volume is 5,000 to 10,000 clicks, and its published native CPC benchmark for August 2026 is $0.20 to $0.50. Five thousand clicks at $0.30 is $1,500; the recommended test is $1,000 to $5,000, ten to fifty times the deposit that unlocks the account. Kayzen, at the DSP end, publishes a rate card whose cheapest tier is $1,250 a month including $10,000 of ad spend, 15% overage on Net 15, and a Pro plan at $5,750 a month on a quarterly commitment. Outbrain renamed itself Teads Holding Co. after completing the Teads acquisition on 3 February 2025. The minimum deposit opens the door; the test is the entry price, and on native it is a four-figure one.

What to do today

1. Choose one network from the chart and one offer you already have a tracking link for. Fund the minimum.
2. Build the push campaign from the field list with one geo and the recommended bid.
3. Write the sample size and the one question the test answers on a card, and press Start. Read the moderation status tomorrow, not the traffic.