EZmob Minimum Deposit: The $100 Answer, and What It Buys

$100 in, and the $50 that isn't the deposit

EZmob's minimum deposit is $100. Two of its own documents say it and they agree: the Advertiser FAQs read "The minimum payment required is $100", and section 4.4 of the advertiser terms reads "The minimum initial deposit amount is $100 US Dollars."

The $50 figure you'll see repeated on affiliate blogs is a real EZmob number stuck to the wrong label. $50 is the minimum total campaign budget, not the minimum you fund the account with. A daily cap, if you set one, has to be at least $10. Both budget fields are optional, and leaving them blank means no ceiling at all, which on a $100 balance is a mistake you only make once.

What a bid costs, by format

Country tiers set the floor, and EZmob publishes a floor inside each format's own campaign creation guide.

Video costs the most to enter and EZmob says why in the guide itself: that inventory is premium, so its minimums sit above every other format. Direct Click runs on CPC too, $0.01 whatever the tier.

Popunder is the hole in the documentation. EZmob sells popunder traffic and puts it on the homepage, but the helpdesk article filed under "Pop Campaign Creation Guide" opens with the line "Creating a Push Notification Campaign" and tells you to choose Push Notifications as your campaign type. The word popunder appears in it zero times. There is no second pop guide. So the popunder floor isn't published anywhere checkable, and any figure you find for it on a review site was inferred rather than read. Ask an account manager before budgeting around it.

While you type a bid, EZmob's bid guide says the box shows three live numbers: Min, AVG for recent hours on your targeting, and REC, the most competitive bid currently buying. Entering Min on Tier 1 push is permitted and will buy you close to nothing.

Funding the account, and the cut each route takes

On a $100 first deposit, the card route costs $4.30 in processing. Wire costs a dollar plus whatever your own bank adds, and takes days. Crypto lands immediately for 3.2%.

The fee table leaves things out. EZmob's crypto deposits article adds a $300 minimum for USDT on ERC20, so it's off the table at entry level. Bitcoin needs 10 to 60 minutes of confirmations there, regardless of the word "instant" in that row. And the same page states that Russia and Belarus are not enabled to deposit through CoinGate or other methods, with funds from Russian users liable to be rejected or refunded.

EZmob's own pages also disagree with each other on the fine print. The funding table prices Bitcoin at 3.2% while the crypto article says 3%, and wire is 1-3 business days on the funding table against 2-5 in the wire transfer instructions. Cents, in practice. But it's a fair signal of how tightly the docs are kept. Paxum shows up in the payment approval article and is missing from the current fee table, so treat it as unconfirmed until support says otherwise. Same for the Apple Pay and Alipay mentions floating around search results, which appear on no EZmob page. The live table is inside the account if you want to check it yourself before funding: open EZmob.

How long approval actually takes

Card deposits credit instantly. PayPal and Paxum are instant only for accounts that have "leveled up"; everyone else waits on the finance team, which the payment approval article says clears deposits within 10-20 minutes while asking you to allow up to 2 hours. A deposit that never validates gets refunded within a week.

Campaign approval is slower than the marketing suggests. The homepage sells campaigns "reviewed and approved in minutes". The helpdesk says campaigns "typically take a few hours" and can stretch to 24 hours on weekends, with sub-hour turnaround only during weekday business hours. Qualified accounts get whitelisted for automatic approval later on.

Read the refund terms before the first $100 goes in

Your first deposit is non-refundable. Flat statement, EZmob's own refund page, and it's the single sentence that matters most to anyone testing with the minimum.

From the second deposit onward you can request unspent funds back. Two official documents describe that process, and they don't match.

The T&C is the agreement you accept when the account opens. The helpdesk is support copy. Where the two conflict, EZmob doesn't say anywhere which document wins. Get finance to confirm in writing which set applies to your account before you deposit anything you might want back. Balances can also be zeroed after a year of inactivity, and outgoing bank charges are yours.

Worth knowing for a company registered in Israel: section 15 of the advertiser terms hands exclusive jurisdiction over disputes to the courts of Cyprus.

Publisher side, in brief

Different question, different numbers, and EZmob's pages don't settle it. The newest article on the helpdesk puts the publisher payout threshold at $250 per user. The About Us page still describes a Net30 plan with a $500 accumulated-earnings threshold, and an older publishers FAQ on the same helpdesk still says $100. Three surfaces, three answers. Ask support which one applies to your account rather than planning around any of them.

Regular publishers wait out an initial 30-day period, so January revenue arrives at the start of February, and anything under threshold rolls forward. Premium VIP status pays weekly for the prior week and requires at least 100,000 visitors a day with no iframe, bot or VPN traffic. EZmob declines to quote an average eCPM anywhere, which is the honest answer given revenue comes from a header-bidding auction.

The referral program is worth one warning. The homepage line about a revenue share reads like a duration, but EZmob's own referral pages define the benefit as a default 3% share of the referred user's spend, paid monthly only when earnings clear a minimum threshold whose amount isn't published. And on that threshold the two surfaces flatly contradict each other: no minimum on the homepage, a minimum in the program terms.

Who you're sending money to

Easy Mob Holdings LTD, registration number 515279776, Ben Avigdor 18, Tel-Aviv, Israel, founded 2013 according to its own About Us page. The same page claims over 100,000 direct sites and apps and more than 2 billion daily ad requests on popunder inventory alone. Self-reported, unaudited, and not the kind of thing a network gets checked on.

Non-refundable is the word to hold onto. Treat the first $100 as spend, not a float you can pull back, and put it on the cheapest tier you actually want traffic from: EZmob.