SIDE BY SIDE

Put two or three platforms side by side

Pick the ones you are actually choosing between. The same questions get asked of each, the answers come off the company's own pages, and every figure carries the day we read it.

Places that pay you Things you build on

Eight questions about what it costs and who owns the result, asked of each one.

Platform 1Platform 2Platform 3, optional

2 PLATFORMS · 8 QUESTIONS · 7 ANSWERED BY ALL

Substack

Ezoic

What it costs you

What it really costs to startAll in, not the first-year promotional price.

SubstackFree to publishFree to publish at any list size. No plan fee, no tier limit; costs start only when paid subscriptions are switched on.source · checked 2026-09-07

EzoicWe have not checked this one yet

What it costs to keep alivePer year, once the introductory pricing is over.

Substack10% of revenueNo monthly fee to keep a publication running. Substack keeps 10% of subscription revenue, and card processing fees come out on top of that.source · checked 2026-09-07

Ezoic82% of Net Revenue to publisherEzoic keeps up to 18% of Net Revenue; the publisher receives no less than 82%, less deductions for invalid traffic, traffic quality and chargebacks.source · checked 2026-09-07

The gate before the first cent

The gate before it pays anythingThe traffic, sales or balance you must reach before a single cent moves.

Substack$5/month price floorNo traffic or balance gate. The only published floor is the subscription price itself: $5 a month or $30 a year minimum.source · checked 2026-09-07

EzoicGetting Started: Ezoic's Requirements250,000+ monthly active users, verified by connecting Google Analytics during the application; sites already monetizing with Ezoic before February 19, 2026 are grandfathered for as long as they keep Ezoic installed, and removing it for more than 7 days voids that status.source · checked 2026-09-13

How long before the first paymentThe gap you have to fund out of your own pocket.

SubstackWithin 48 hoursMoney moves per transaction, not on a monthly cycle: usually in the bank within 48 hours of each payment.source · checked 2026-09-07

Ezoic~35 days after advertiser pays EzoicPaid about 35 days after Ezoic itself receives payment from the advertiser. On termination, the balance follows within about 120 days after month end.source · checked 2026-09-07

Is it yours or theirs

Who owns what you buildYours, or a room you are allowed to sit in until the rules change?

SubstackWriter keeps copyrightThe writer owns the content. Substack's terms state original content posted to the platform stays yours and keeps its copyright.source · checked 2026-09-07

EzoicYou own content; perpetual licence to EzoicYou keep ownership of your content, but grant Ezoic a worldwide, perpetual, sublicensable and transferable licence to use, modify and distribute it.source · checked 2026-09-07

Can you take it with youThe domain, the list, the content. What actually leaves with you.

SubstackList exports, names do notThe subscriber list exports from the subscribers page, with all columns or visible columns only. Subscriber names cannot be included in the file.source · checked 2026-09-07

EzoicDerived data stays with EzoicContent travels with you, but performance, optimization and benchmarking data, algorithm outputs and models stay Ezoic's. No export right is stated.source · checked 2026-09-07

Can it be soldIs there a resale market, and what does it pay?

SubstackTransfer needs consentNo unilateral sale. The account cannot be assigned or transferred in any way without Substack's prior written consent.source · checked 2026-09-07

EzoicNo transfer without written consentThe account cannot be sold or transferred without Ezoic's prior written consent, which may be withheld; any assignment without it is null and void.source · checked 2026-09-07

What takes it all awayThe single rule, ban or dependency that ends it overnight.

SubstackTermination at discretionSubstack may terminate or suspend an account for any reason at its own discretion, and advance notice is a courtesy rather than a duty.source · checked 2026-09-07

EzoicTermination at sole discretionEzoic may suspend or terminate the account at its sole discretion, for any or no reason. Accounts inactive 6 months may be closed; balances under $20 stay unpaid.source · checked 2026-09-07

There is no winner at the bottom of this table

Nothing here gets added up. A score would have to decide that these questions weigh the same for everyone, and they do not. A lower cash-out bar is better if you need the money this month and worse if it arrives as a gift card you cannot spend on rent. One payout method is fine right up until it is the one that does not work where you live.

The rows worth your attention are usually the ones where the columns disagree about whether to answer at all. A platform that publishes its fee and a platform that does not are not two platforms with different fees. One of them has told you, and you can hold them to it.

Rows marked as not checked are about us, not about them. They mean nobody here has gone looking yet, and they stay visible for that reason. Found a figure that has moved? Tell us, and it gets a new source and a new date rather than a quiet edit.

ALL PLATFORMS